As the CEO of Cali Curves Colombian Fajas Inc, I have learned so much about entrepreneurship and business development, but perhaps the most important lesson that I have learned is prioritizing the skill of keeping promises to myself in the form of setting goals, following, through and never allowing myself to give up. I was once in an interesting stage of life where I knew that I needed to do more for myself and my family than what I was doing at the time. I made a promise to myself that I would start something new and follow through until it was successful. I was not sure what to start with, but the demand for waist trainers was at an all time high at the time. I began this business out of the trunk of my car.Yes, the trunk of my car. When I started selling waist trainers, I simply wanted a little extra income; before I knew it, I was selling 50 units daily. I was driving around all of Southern California with appointments daily from San Diego to the San Fernando Valley. I started a social media group, which was the way my customers would contact me. This was a challenge, as I also did hold a morning job. On some days, I even had to drag my two kids along with me, and we would not finish until 11:00 pm. Yet, I never gave up. I wanted to uphold my word and accomplish my goal. Truly speaking, I had unknowingly built a company and didn’t know where I was going with all of it. At that moment, I was just taking advantage of the opportunity that I created for myself and going along with it. I started to import the products directly from Colombia, versus going thru a wholesaler. My husband pushed me to opening a storefront, and I was so scared. I ended up quitting my morning job and decided to just give this everything I had. I will always remember how I would say if I only sell one waist trainer, I can pay our store front rent. Our 1st store front location opened up in 2017. The second was opened by 2019, and the 3rd store front later that year. In 2021, we expanded to a warehouse, where orders are shipped out daily worldwide . All of this was a scary process because everything was happening so fast, yet I continued to work very hard and never gave up on my daily goals. I prayed consistently and asked God to lead my way. We have challenges, but we stay consistent. We are so blessed for all the amazing support that we have been shown by our followers and customers. Cali Curves is now a trusted shapewear brand by many clinics, surgeons, influencers, and celebrities, and I am very proud of myself for honoring my word and accomplishing the goals I set for myself. Keeping my own promise allowed me to successfully monetize.
