This year, StrongHome had the unique opportunity to partner with Curls on the Runway In a dazzling display of unity and empowerment through an event held on August 20th in Atlanta, Georgia, which served as a resounding testament to the transformative power of collaboration. This remarkable event, sponsored by the renowned hair care brand Curls, was an innovative evening of beauty, culture, and philanthropy. Set against the backdrop of The Carlyle in Atlanta, Georgia, it not only featured a captivating performance by the widely known, Atlanta-based rap artist, Yung Joc, but was also enthusiastically hosted by the multifaceted entrepreneur and TV personality Yandy Smith. Notably, the event was filmed by the nationally aired reality show, Love and Hip Hop, adding yet another layer of star-studded glamor to the affair. Upon entry, guests were greeted by an overwhelming array of vibrant colors as they enjoyed a stunning VIP experience, inclusive of over-stuffed gift bags, interactive activations, memorable picture moments, savory hors d’oeuvres, creatively concocted signature drinks, a chance to shop and support other small businesses, and a colorful fashion show with a powerful emphasis on natural hair.
However, what truly set this event apart was its heartwarming partnership with our nonprofit organization, StrongHome. StrongHome’s mission to strengthen families through the provision of resources that enhance family, faith, fitness, and finances harmonized seamlessly with the Curls on the Runway mission, which celebrates entrepreneurship and the power of self-expression and self-love. Together, they wove a narrative of resilience and unity, exemplifying the immense impact that collaboration between corporate entities and non-profit organizations can have on communities. A significant percentage of the event’s proceeds were dedicated to supporting StrongHome’s initiatives, adding a profound layer of purpose to an evening that shone not just in its glamour but in its unwavering commitment to making a positive difference in the lives of families. Curls on the Runway, with its fusion of style and substance, stands as a beacon of hope and empowerment, reminding us that when passion and purpose converge, incredible transformations become possible.
