societal norms

The holidays are often a season of giving, but for many families, the weight of serving falls disproportionately on women. From preparing meals to decorating the house, hosting guests, and managing the holiday chaos, women are expected to give endlessly while men often take a backseat, simply receiving.

In this eye-opening episode of *HisSide* on the StrongHome Network, host Jeff Reed and guest Dr. Jason Plunkett challenge men to rethink what it means to serve during the holidays. They explore the true heart of service—not for accolades or tradition, but as an intentional act of love.

Drawing on the five love languages, they discuss why serving isn’t just about doing—it’s about the posture of your heart. They remind men that serving isn’t solely a woman’s responsibility and emphasize that real leadership often means stepping up to lighten the load in ways that might not come naturally. Whether it’s helping in the kitchen, leading with grace during family gatherings, or showing gratitude through action, this season offers the perfect opportunity for men to serve differently.

Dr. Plunkett and Jeff also unpack how childhood experiences and societal norms influence how we approach serving, often reinforcing unhealthy dynamics. But this year, it’s time to rewrite the script. What if men served their families and loved ones with humility and intention, modeling Christ-like love instead of passively observing?

This powerful conversation is a call to action for men to re-examine their role during the holidays and step into a new level of purpose, service, and leadership in their homes.

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Start a new tradition this holiday season: Serve with a heart of love, not out of obligation. Like, comment, and share this episode to inspire others!